12 Video
Marketing
Facts & Stats 2019

VIDEO AS A MARKETING TOOL: 

Make use of video marketing to promote, brand, and grow your business online. Why? Because marketing professionals say people watch more videos than ever before and it is vital to connect with your audience.

Here are “12 Video Marketing Facts & Stats” from marketing companies that show how compelling video can be in yielding click throughs, lead generation, video shares, and influencing user spends. 

We expect these numbers to keep on increasing as we move into the 2020’s so if you don’t already have a video marketing strategy you had better get one or be left behind.

  1. 90% of users say that short video featuring a product is helpful in making a purchase decision. Hubspot 

  2. Video viewing is central to Facebook’s strategy for the future. Sprout Social 

  3. People watch hours of videos. Facebook generates 8 billion video views on average per day. Social Media Today

  4. 74% of user spends are by people who have watched a video online before buying products or services. Small Business Trends 

  5. Cisco found that video accounted for 75% of online traffic in 2017. This is predicted to climb as high as 82% by 2022. Cisco

  6. Over 73% of consumers worldwide prefer watching videos on social media that are "entertaining". Hubspot 

  7. Video results are up to 12 times more shares compared with text and images. In fact, “59% of executives would rather watch a video than read text” when presented with both on the same page. Unbounce 

  8. Increase conversion rate by 80% by including a video on a landing page. Unbounce 

  9. Type of content for video that’s the most effective: Customer testimonials (51%); Tutorial videos (50%); Demonstration videos (49%) Curata

  10. People watch a video in an email very readily and click through rates increase by up to 300%. Hubspot 

  11. The conversion rate for companies utilising video ads on their website is 4.8% compared to 2.9% for websites without video. Small Business Trends 

  12. “Businesses using video with social media marketing grow their company revenue 49 percent faster year-over-year than organisations without video,” says Small Business Trends, 2019