It’s one thing to produce a video (not always an easy task), but quite another to use it in your marketing efforts in a way that will have your audience respond positively. The following five suggestions will help.
Make use of video marketing to promote, brand, and grow your business online. Why? Because marketing professionals say people watch more videos than ever before and it is vital to connect with your audience.
Here are “12 Video Marketing Facts & Stats” from marketing companies that show how compelling video can be in yielding click throughs, lead generation, video shares, and influencing user spends.
Let’s face it: the real estate industry is not what it used to be. The competition is stiffer and your potential clients are smarter. In fact, they might just be scouring the internet for ideal places to invest in right this minute. As a real estate broker or developer, you have to step up your game if you want to land that sale. The best way to do that is to work with a real estate video company to give your marketing game a much-needed boost.
Wellington is not just about the fresh air, good coffee, and the iconic bright red cable car (although we do love all of those).
As the capital city of New Zealand, Wellington is also the country's economic, financial, educational and creative hub. Whether you're a bootstrapping startup, a burgeoning enterprise, or a school located in the heart of the city, it's important for you to always stay on top of your game.
And that's where we come in.
Educational videos provide a rich and engaging avenue for people to learn new things. When done the right way, a high-quality educational video production can widen horizons, satisfy curiosities, and provide value to learners of every age and demographic with a click of a button.
Interested in creating effective educational videos for your institution? Here are the basics of educational videos and their advantages:
How important is occupational health and safety in the workplace? More important than you think.
Under current New Zealand legislation, all employers are required to provide their employees with comprehensive health and safety induction training. This means that companies - from small startups to mega-corporations are responsible for creating a safe working environment for their staff now more than ever.
Explainer videos: they're short, they're sweet, and they pack a lot of information about your product or service. When done right, a good explainer video can increase brand awareness, scale your business, and rake in conversions, so it’s important to make it a part of your marketing strategy.
But just what goes into an explainer video production?
Back in the day, video content like television commercials and corporate videos used to take ages and a boatload of cash to produce.
First off, you needed a full-blown production set complete with lights and heavy equipment just to create a decent video. Then you had to play the waiting game, going back and forth over emails and revisions for days on end. On top of that, you had to offer a burnt sacrifice to the video gods just to have an output that actually met your needs.
But those days are over.