Archies Footwear
Yanderas Janderas
20M
35K +
1.2K +
The brief from Archies was simple — the video had to be funny. Oh, and it needed to be the best video ODV had ever made.
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We took that brief and ran.
Archies' commercial centres on fictional foot masseuse legend - Yanderas Janderas - who is frankly appalled at the number of people who have become victims of flat summer footwear.
Enter Archies’ new summer slides, released just in time for the US and European summer.
Our creatives knew that the video needed to stand out within a highly competitive ecommerce market. The script, written by one of ODV’s Creative Directors, Adrian Hooke, was crafted to stop users mid-scroll and build an iconic character that Archies could use again and again in their marketing.
It performed so well on the global stage that Yanderas Janderas Part 2 is in development as we speak!
"We were in stitches reviewing the final cut and the results spoke for themselves with over a million views on TikTok."
"We were in stitches reviewing the final cut and the results spoke for themselves with over a million views on TikTok."
Ruben Thompson
Head of Digital Marketing